The days of CSDs being associated with "sugar," "unhealthy," and "convenient" are behind us. Driven primarily by younger consumers (Gen-Z and Millennials), there's a clear market shift towards "better-for-you" formulations. We explore how brands are competing with active health claims, ingredient transparency, and adventurous flavour profiles.
A special thank you to Anneri Carinus, Marketing Manager and Business Development at Synercore, for her contribution.
